We understand that skincare can be overwhelming.

Let us simplify it for you with our curated collection of indie brands selected based on scientific data and expert advice. Shop with confidence and see the difference for yourself.

Top view of facial cream container.

Pure Ingredients

We’ve got Yu! Our clean and healthful skincare brands are sustainable and cruelty-free. We carefully examine every item to ensure they meet our high standards for safety and purity.

Woman using a serum

Exceptional Performance

We only offer products that provide tangible/visible results. Yudoyu formulation experts review every product for clinically proven, effective ingredients that will improve how your skin looks and feels.

herbal ingredients in test tubes


Goodbye guessing. As you shop for facial products, you will KNOW:

  • what skin type it is best for
  • DNA concerns it supports
  • ingredient origins, function, and more!

Explore our curated brands.

Hover over the gallery photos to read a short description.

Blue Alchemy Skincare


An award-winning brand proven through independent studies to improve mature skin concerns with high concentrations of bioactive ingredients.

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Individually packed doses keep product ingredients at peak effectiveness, nourishing, strengthening, and improving skin health and appearance. Feed your skin fresh!

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Whish Beauty Brand


Effective skincare that turns back time, and renews your skin with Bakuchiol, an all-natural, retinol-like ingredient without retinol side effects.

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All-natural Ayurvedic ingredients bursting with antioxidants.

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Amazon Silk INCANTA

Amazon Silk

An effective, anti-aging cosmeceutical brand that utilizes clinically proven peptides.

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Immunologist formulated to deliver exceptional results, specifically targeting the reduction of inflammation and the visible signs of aging it causes.

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Glowbiotics Skincare


Medical-grade skincare that addresses microbiome imbalances and premature aging with PROBIOTICS and PEPTIDES.

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Testament Skincare


High-quality, effective, brand featuring garden-grown ingredients for naturally glowing, hydrated, bright skin.

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Versine Skincare

Versine Skincare

High-quality, multitasking serums are effective for everyone but focused on the unique needs of pregnant and nursing mothers.

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Free + True Skincare

Free + True

Multi-award-winning brand noted for creating products specifically for two skin categories: Younger Oily Skin and Mature Dry Skin.

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Xtracta Skincare


High-performing, affordable, and effective plant-based skincare that does a lot of heavy lifting, particularly for those with acne or pigmentation concerns.

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Simpure Rejuvenating Line Up


An ultra-clean, health-conscious brand with effective ingredients that address acne, collagen loss, and hyperpigmentation.

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A pharmacist-developed brand addressing melanated skin concerns: inflammation, dehydration, and hyperpigmentation.

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Earth Harbor Skincare


A popular, colorful, wide-range brand, loaded with clinically proven sea-based ingredients that support most any skincare need.

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Botanicary Products


Small batch, clinically proven, farm to face, affordable luxury skincare line. The freshest ingredients, formulated with potent botanical extracts harvested at the peak of freshness to nourish from the outside in.

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Shop your new favorite brands

Our mission is to simplify skincare and empower you

with easy-to-understand recommendations and guidance so you can make informed decisions about your skin health.

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Could you tell us about your skin? You’ll save $25 on your 1st order!*

*Save on orders over $75.