We did it . . .

just for yu

Yudoyu is passionate about healthy, happy faces. By focusing on skin wellness . . . confidence follows. Our vision is for every person to be armed with the knowledge that YOUR unique and interesting face is beautiful. YUDOYU!

Say goodbye to guessing, and say HELLO TO YU!

To simplify product choice, Yudoyu:
  • Has researched and hand-selected exceptional, clean, effective, indie skincare brands
  • Learns how YOU feel about your skin through an easy quiz
  • Discovers why your skin acts the way it does through a skincare DNA test
  • Recommends a best-for-you skincare routine with ingredient-rich products matched to your biology and lifestyle
Yudoyu is where you begin your skincare journey.

Meet Our Founders

Teresa

Teresa Smith

CHIEF PRODUCT, INFORMATION & INNOVATIONS OFFICER

Teresa focuses her energy on designing Yudoyu’s functionality and creating growth strategies and processes so that everyone can benefit from an individualized routine that makes skincare easy and fun.

She is the proud mother of two young adult sons (Samuel & Matthew), a beautiful super mutt (Zelda), a skittish cat (Bitsy), and life journey partner to her husband (Todd).

Skincare Quiz Persona: Combination, Sensitive, Visible Pores, Beginning Signs of Aging
DNA Results Priority: Support Skin Elasticity, Fine Lines + Wrinkles

Jennifer and her mom Rita

Jennifer Nebel

CHIEF CUSTOMER EXPERIENCE & MARKETING OFFICER

Jennifer (pictured with her beautiful mother, Rita) designs and maintains a positive experience for customers interacting with Yudoyu online, assuring that Yudoyu provides services that improve customer skin success. She is responsible for Yudoyu’s media representation from concept to launch while aligning product characteristics to match our manifesto.

Jennifer is the manager of 3 children (Michelle (24), Grace (21), and Ben (16), two dogs (Shiloh and Roxie), her husband (Mark), and her riverfront cabin (AKA… Happy Place).

Skincare Quiz Persona: Balanced, Beginning Signs of Aging
DNA Results Priorities: Support Skin Elasticity, Sun Protection

Ray Arias

CHIEF EXECUTIVE, ANALYTICS & FINANCIAL OFFICER

Ray is committed to achieving the best technological and scientific results for Yudoyu. He creates the company’s technical and financial strategies while supervising the overall team vision, executive oversight, and operations.

Nancy Arias

CHIEF INVENTORY OFFICER

Nancy makes sure that our packages all get from point A to point B without a hitch. She has a flare for making sure our customers expectations have been exceeded.

Ray and Nancy are the parents of three adult daughters (Renee, Aurora, Viki, and Valerie), devoted grandparents, and avid world travelers.

ADVISORS

Viki Arias Kepler

Viki Kepler

SOCIAL MEDIA MANAGER

Viki Arias Kepler is a digital and social media specialist with over 10 years of experience building online brands and finding creative methods for reaching a consumer. She excels at creating strategies and applying them across multiple channels and uses analytics to find optimal solutions. Her background includes working in the travel, music, and event venue space and she’s passionate about helping others live their best life and live unique experiences.

Jillian Wright Master Aesthetician for Yudoyu

JILLIAN WRIGHT

MASTER AESTHETICIAN AND ORIGINAL BRAND CURATOR FOR YUDOYU

Jillian Wright is a Master Aesthetician who has hands-on experience bringing the best practices of skincare to thousands of customers. She has enjoyed great success as an entrepreneur, establishing her own premier spa in NYC and co-founding Indie Beauty Media Group (IBMG), the largest exposition for showcasing indie beauty brands and supporting the entrepreneurs behind them. She is helping us define and provide best practices and best products. Jillian personally coordinated the efforts of retail buyers, investors, and editors at global events to find and celebrate the best new beauty products and services entering the market each year. She supports Yudoyu because she shares the values and methods at the core of our business model.

Felicia Jayes

Felicia Jayes

BRAND MARKETING SPECIALIST FOR YUDOYU

Felicia has a well-respected appreciation for quality. She is a creative problem solver with broad knowledge of beauty product distribution and brand management. She knows from experience that mass-market beauty products are a poor solution. The future is mass customization, where an individual’s biology, environment, and preferences are reflected in yudoyu’s services and solutions.

For yudoyu, Felicia focuses on discovering brands and corporate partners you can trust. She makes sure that yudoyu and our brands follow best practices in market standards in the areas of sustainability, integrity, social responsibility, and product quality. Felicia also finds communication channels to get the GOOD WORD out about YUDOYU.