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Free+ True launched to critical acclaim winning multiple Beauty Shortlist Awards in 2022. It is a natural, multi-tasking-focused skincare line that liberates us from unhealthy chemicals and complicated routines.
We Love
- FREE OF OUR LEAST FAVORITE INGREDIENTS
- SKINCARE MADE SIMPLE
- NATURALLY EFFECTIVE
- MULTI-TASKING FORMULATIONS
- UTILIZES POTENT BOTANICALS
- FORMULAS FEATURE CLEAN SCIENCE
- MULTIPLE 2022 BEAUTY SHORTLIST AWARD-WINNING FORMULAS
- WOMAN-OWNED
- GIVING BACK TO INNER CITY BLISS AND “FREE THE BEES” POLLINATOR.ORG
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Meet the Founder
Tami Blake, Esthetician
Tami Blake is a multi-hyphenate if there ever was one: beauty entrepreneur, licensed esthetician, spa owner, certified cosmetics formulator, beekeeper, and mother. Free + True, combines nearly all of them.
After launching her spa and innovative sugaring hair removal product, Sweet + True, Tami’s understanding of skincare began to evolve, inspiring a deeper definition of beauty that connects purpose-driven work to self-care and healing through nature. Influenced by her treatment room and own active lifestyle – she set out to develop an inclusive product collection for those with limited time for complex rituals, but a demand for high performance results.
Through the Free + True collection, Tami masters simple, clean, and effective with a range of products for the face, body, and inner wellness. Each product is uniquely formulated in California using locally grown botanicals and boosted with high-tech, clean ingredients. Each Free + True product makes up Tami’s dream facial protocol and was formulated, tested, and approved by her team of dedicated estheticians.
While Tami credits much of her success as an entrepreneur to her intensive ballet training and the real-life lessons she learned while pursuing her MBA as a young mother, today, she defines success by her ability to help health-conscious women preserve their youth and vitality through mindful living and an active lifestyle.
“Self-discovery is such a powerful process,” she says. “It’s healing and inspiring, and it makes us better people. It allows us to give back to the world meaningfully.” ~ Tami
Free + True
Life, Liberty & the Pursuit of Natural Beauty