We understand that skincare can be overwhelming.

Let us simplify it for you with our curated collection of indie brands selected based on scientific data and expert advice. Shop with confidence and see the difference for yourself.

Top view of facial cream container.

Pure Ingredients

We’ve got Yu! Our clean and healthful skincare brands are sustainable and cruelty-free. We carefully examine every item to ensure they meet our high standards for safety and purity.

Woman using a serum

Exceptional Performance

We only offer products that provide tangible/visible results. Yudoyu formulation experts review every product for clinically proven, effective ingredients that will improve how your skin looks and feels.

herbal ingredients in test tubes

Transparency

Goodbye guessing. As you shop for facial products, you will KNOW:

  • what skin type it is best for
  • DNA concerns it supports
  • ingredient origins, function, and more!

Explore our curated brands.

Hover over the gallery photos to read a short description.

Simpure Rejuvenating Line Up

Simpure

An ultra-clean, health-conscious brand with effective ingredients that address acne, collagen loss, and hyperpigmentation.

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Plantkos

PLANTKOS

A pharmacist-developed brand addressing melanated skin concerns: inflammation, dehydration, and hyperpigmentation.

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LightWater

LightWater

Individually packed doses keep product ingredients at peak effectiveness, nourishing, strengthening, and improving skin health and appearance. Feed your skin fresh!

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Free + True Skincare

Free + True

Multi-award-winning brand noted for creating products specifically for two skin categories: Younger Oily Skin and Mature Dry Skin.

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Testament Skincare

TESTAMENT BEAUTY

High-quality, effective, brand featuring garden-grown ingredients for naturally glowing, hydrated, bright skin.

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Blue Alchemy Skincare

BLÜH ALCHEMY

An award-winning brand proven through independent studies to improve mature skin concerns with high concentrations of bioactive ingredients.

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Earth Harbor Skincare

EARTH HARBOR†

A popular, colorful, wide-range brand, loaded with clinically proven sea-based ingredients that support most any skincare need.

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Aavarani

AAVRANI

All-natural Ayurvedic ingredients bursting with antioxidants.

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Versine Skincare

Versine Skincare

High-quality, multitasking serums are effective for everyone but focused on the unique needs of pregnant and nursing mothers.

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Whish Beauty Brand

WHISH NATURAL SKINCARE

Effective skincare that turns back time, and renews your skin with Bakuchiol, an all-natural, retinol-like ingredient without retinol side effects.

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Glowbiotics Skincare

Glowbiotics

Medical-grade skincare that addresses microbiome imbalances and premature aging with PROBIOTICS and PEPTIDES.

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Strange Bird Skincare

Strange Bird

All-natural, positive impact brand that melds Chinese traditions with efficacious formulations featuring super antioxidants.

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Amazon Silk INCANTA

Amazon Silk

An effective, anti-aging cosmeceutical brand that utilizes clinically proven peptides.

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Shop your new favorite brands

Our mission is to simplify skincare and empower you

with easy-to-understand recommendations and guidance so you can make informed decisions about your skin health.

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Could you tell us about your skin? You’ll save $25 on your 1st order!*

*Save on orders over $75.