SIMPURE began after founder Annabell Catania was diagnosed with stage 3 breast cancer and she became inspired to create a more worry-free, clean and natural product line for body and skin.
Yudoyu is proud to offer this beautiful, affordable luxury brand for YOU.
We took a moment to ask Annabell a few questions so you can get to know her brand a little better.
Annabell, could you share a handful of your favorite ingredients with us and why you love them?
SIMPURE prides itself on carefully choosing our ingredients, so it is not easy to choose since they are all so amazing! But, here are a handful that come to mind first.
- Blue-Green Algae (used in our Marine Algae mask) and Evening Primrose Oil because they deeply hydrate dry/mature skin.
- Squalene Oil (made from olives instead of sharks, unlike many skincare companies) perfectly mimics the skin’s natural oils, so it delivers exactly what your skin needs! We add this to our REJUVENATING Rose Toner and sell it purely in a 60ml treatment bottle.
- Plant Extracts that contain pure Vitamin E Oil, Carrot Seed Oil, Raspberry Seed Oil, Argan Oil, Sacred Frankincense, Bulgarian Lavender, and Geranium work together in our Liquid Gold Facial Oil to smooth and improve the appearance of skin. I created Liquid Gold after my many surgeries associated with cancer, as it is the perfect oil blend to reduce scars, prevent new ones and heal the skin. This is now one of our best sellers. Also excellent for preventing stretch marks!
You have FOUR skincare collections; can you tell us about them?
- RENEW: This line was formulated for oily, combination, and blemish-prone skin. These AHA products also help balance oily areas and speed up exfoliation allowing serums and moisturizers to penetrate the skin thoroughly.
- REVIVE; This is our universal product line that beautifully complements all skin types and comprises our Marine Algae Mask, B3+HA Facial Serum, Squalene oil, Uplifting Eye Cream, and our top-rated Night Cream.
- REFRESH; This is our Vitamin C Line and is packed with antioxidants and herbal extracts to brighten, soothe and hydrate the skin. Great for all skin types and a Summer favorite too!
- REJUVENATING; This is our mature skin line but is also loved by anyone with dry or sensitive skin as well! From the Cream Cleanser to Liquid Gold Facial Oil all of these products provide a huge punch of moisture to your skin! Loaded with the best anti-aging ingredients. Gentle, yet effective and smells amazing!
We understand some new products are coming soon, can we get the inside scoop?
Yes, we are so excited for our skincare line to keep expanding! We launched 20 new products in 2022 and have received rave reviews about them all. Our cleansers, toners, moisturizers, serums, facial masks and corrective products all bring nature and science together with clean ingredients that show visible results right away.
July 2022 our Botanical Collagen will be available as well as our Smooth & Silky Argireline Facial Serum, this luscious serum provides hydration and smoothes the appearance of lines with a boost of peptides and amino acids.
September of 2022 we are launching our new Bubble Mask. This will be a great addition to our REVIVE Line (which is our line that pairs well with any skin type) will be loved by our younger customers who struggle with blemishes and enlarged pores.
Finally, in October 2022 we are adding our Salicylic Acid Facial Wash and Smooth & Clear Spot Treatment Cream for acne-prone skin.
Please, describe your vision for SIMPURE in one or two sentences.
SIMPURE wants to provide people with clean, visibly effective skincare options they can feel good about. Proving that combining nature with science can positively change your skin!