A targeted approach ultimately leads to better outcomes, and that’s what we want to do in skincare! Understanding the why and how something is happening provides a better roadmap to solving the problem. The answers to the why and how of our skin start with understanding its biology. Our skin’s biology allows us to understand its composition, function, and reaction to genetics and the environment it’s in. Once we know the specifics, a personalized approach to addressing the skin’s key concerns becomes targeted versus generalized.